Our own capital.
Our own conviction.
We run acquisition for our own projects, connecting buying decisions with the products and journeys behind them.
OWNED VENTURESINDEPENDENT MEDIA BUYING & ENGINEERING
We buy media.
We build
the edge.
Performance marketing meets purpose-built technology. We deploy our own capital and help ambitious clients turn ad spend into their next stage of growth.
THE JEUX AFRIQUE ADVANTAGE↗
MEDIA INTELLIGENCE
ENGINEERED TO SCALE
HUMAN STRATEGY
PROGRAMMATIC EXECUTION
PROGRAMMATIC EXECUTION
BUILT BY OPERATORS. POWERED BY CODE.SCROLL TO EXPLORE ↓
1M+
Ad spend managed
03
Client relationships
Tier 1
Market focus. Global ambition.
✳
Our own ventures.
Selected client partnerships.
One performance mindset.
OUR PLATFORM FOCUS
∞ Meta
Google
𝕏
♪ TikTok COMING SOON
01WHAT WE DO
A buying team.
An engineering mindset.
Strategy, software, creative, and measurement.
Connected around one thing: better performance.
01
Performance media buying
Capital deployed with purpose. Campaigns managed with precision.
EXPLORE CAPABILITY ↗02
Advertising technology & development
Custom tools for the work your ad manager cannot do alone.
EXPLORE CAPABILITY ↗03
Creative & conversion systems
A faster path from a good idea to a measurable result.
EXPLORE CAPABILITY ↗04
Data, measurement & intelligence
Turn platform activity into decisions you can act on.
EXPLORE CAPABILITY ↗02BUILT INTO THE OPERATION
The system
behind the spend.
We build the tools that connect ad platforms, reduce repetitive work, and give operators a clearer view of performance.
THE OPERATING LOOP01 — 04
Start with the right accounts and the right permissions.
SOFTWARE WITH A COMMERCIAL PURPOSE
Connected by design.
Bring authorized advertising accounts and business data into an agreed workflow. Define who can access each account and what the integration is allowed to do.
- Account and workspace mapping
- Explicit access and authorization
- A clear boundary for every client
03WHERE WE FOCUS
Different verticals.
The same discipline.
Every business has its own economics. We build the acquisition and measurement approach around yours.
01
Commerce & retail
ECOMMERCE · DTC · MARKETPLACES02Apps & digital products
MOBILE · UTILITIES · SUBSCRIPTIONS03Finance & fintech
FINANCIAL SERVICES · TECHNOLOGY04Gaming & entertainment
GAMES · MEDIA · EXPERIENCES05Lead generation & services
B2B · EDUCATION · PROFESSIONAL SERVICES06Travel & lifestyle
TRAVEL · HOSPITALITY · CONSUMER BRANDSA global outlook, with a focus on Tier‑1 markets.
Channel and market selection depend on each product and engagement.
04HOW WE WORK
We’re operators,
too.
We invest in our own ventures and work with a focused group of clients. That keeps the connection between the code, the campaigns, and the commercial reality close.
Meet Jeux AfriqueOur own capital.
Your ambition.
A dedicated operation.
Work directly with the people planning media and building the technology. A focused relationship, with an agreed scope and shared objectives.
SELECTED CLIENT PARTNERSHIPSNEXTYOUR NEXT STAGE OF GROWTH
Let’s build your
unfair advantage.
Bring the ambition. We’ll bring the buying discipline, the engineering, and a plan to move forward.
Start a conversation