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ENGINEERING FOR ADVERTISING

Less repetitive work.
More operational edge.

We develop tools around the daily reality of media buying: multiple accounts, changing creatives, budget decisions, and fragmented performance data.

ILLUSTRATIVE INTEGRATION ARCHITECTURE
AUTHORIZED INPUTS

Ad platforms
& business data

Account access · Campaign data
Creative assets · Conversion events

Jeux Afrique
engineering

Connect · Normalize · Orchestrate

OPERATOR OUTPUTS

Decisions
& execution

Reports · Campaign workflows
Budget checks · Creative insights

The exact integration depends on the platform, granted permissions, and the agreed project scope. This diagram describes our approach, not a live product dashboard.

01WHAT WE DEVELOP

Built around
the buying workflow.

Custom development starts where a recurring operational problem meets a useful software solution.

01

Account & campaign operations

Connect authorized accounts, map campaign structures, and give the team a consistent way to navigate activity across projects.

Account mapping / Campaign workflows
02

Reporting & data pipelines

Retrieve permitted performance data, normalize names and metrics, and connect reports to the questions a buyer needs to answer.

Spend / Conversions / Reporting
03

Budget monitoring

Translate agreed budgets into pacing views and alerts. Make potential overspend, underspend, and allocation changes easier to review.

Pacing / Thresholds / Review
04

Creative workflows

Organize creative variants, naming, assets, and experiment history so performance feedback can inform the next iteration.

Assets / Variants / Learning
05

Landing-page engineering

Build fast, responsive journeys that connect the message in the ad to the action on the page, with intentional event measurement.

Web development / Conversion events
06

Custom internal tools

Build focused interfaces and integrations for the way a team actually works, with documentation and maintainability in the delivery scope.

Dashboards / Integrations / Handover
02INTEGRATION PRINCIPLES

Control belongs
in the design.

For each integration, access, data handling, and the boundary between software suggestions and account changes are part of the project specification.

Authorized accounts

Connect only the accounts the business owns or the client has explicitly authorized. Define permissions around the agreed use case.

Visible changes

Agree approval steps for campaign and budget changes. Set expectations for who can act, what is recorded, and how changes are reviewed.

Separated client access

Define account boundaries and operator access so a client engagement does not imply access to unrelated accounts or data.

A defined data lifecycle

Specify the data needed, storage and security requirements, retention, and the offboarding process before connecting a production workflow.

03ON THE ROADMAP

TikTok API
for Business.

COMING SOON

Our planned TikTok integration is for advertising operations: account authorization, campaign workflows, creative management, budget monitoring, and performance reporting for our own activity and authorized clients.

Availability depends on TikTok approval, granted API permissions, and validation of the integration. We do not currently offer a live TikTok API connection through this website.

See planned use cases
NEXTYOUR NEXT STAGE OF GROWTH

Let’s build your
unfair advantage.

Bring the ambition. We’ll bring the buying discipline, the engineering, and a plan to move forward.

Start a conversation